Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. I think that’s the right decision—up to a point.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. I think that’s the right decision—up to a point.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Directive Agency

MARCH 25, 2020

Activation. Conversion Rate Optimization(CRO), or user experience optimization. million, in what I like to call “free advertising space”, at a dramatically lower cost. Each of these search queries has different search intent and awareness (refer to Eugene Schwartz’s Breakthrough Advertising via ActiveCampaign ): Dropshipping ?

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

SnapApp

DECEMBER 4, 2017

Those who do are 74% more likely to get strong results - Orbit Media. . . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . Paid content promotion is up 5x since 2014 - Orbit Media. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Sprout Social

JULY 22, 2021

While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as a hub for active conversations. In fact, it still sees a 29% year-over-year increase in monetizable daily active users. This amounts to over 187 million daily active accounts that can see ads on the platform.

Twitter 142

Twitter Advertisements Advertising Campaigns 142