Remove Act-On Remove Demand Generation Remove Marketo Remove Sales Qualified Opportunity
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . Common tool used: Marketo. . #3: 3: Sales Qualified Leads (SQLs). .

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AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

We’ve gone well beyond supporting sales in a trade show with some glossy pamphlets, right? We spent 1-hr nerding out about B2B marketing data and how to use it to transform your marketing funnel from top to bottom (and even beyond the close.) Have a listen and check out some highlights below. What’s interesting? I’m British.