Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Act-On

NOVEMBER 7, 2023

Data Hygiene: The overall quality of your email list and the associated data. Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. But it needs to be. Think about it. Once your emails go off to explore the world on their own, your work still isn’t done.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Martech

SEPTEMBER 21, 2021

Progressive profiling is often offered to pre-populate forms with known data and use a drip approach to capture additional prospect information each time they interact with campaigns. Traditional lead scoring models are generally based on two sets of data values: behavior (i.e., email, mobile, social media, and websites).

Marketing Automation Services 122

Marketing Automation Services Enterprise Management Work Management Marketing Management 122

SnapApp

OCTOBER 3, 2017

Truth is: The modern B2B buyer journey has become far more complex. . Today, there is an average of 5.4 stakeholders involved in any given sale. On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . As a bonus, the article may rank, get shared and meet marketing goals. . .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97