Act-On Buyer's Journey Funnel Advertising Sales Qualified Opportunity 
SnapApp
APRIL 4, 2018
Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . 5: Opportunities. . But, it seems to have had the opposite effect.
PathFactory
JULY 3, 2019
We spent 1-hr nerding out about B2B marketing data and how to use it to transform your marketing funnel from top to bottom (and even beyond the close.) We think its phenomenally important in part because—and I’m sure we’re going to touch on this multiple times—the B2B buyer has changed more rapidly than B2B marketing has changed.
Expert insights. Personalized for you.
107 
Let's personalize your content