Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Martech Advisor

NOVEMBER 18, 2019

Marketers are feeling more pressure to enhance the customer experience and deliver differentiation throughout the full life cycle from prospect to customer to loyalty and win-back. It may be easy to forget that database marketing was born to power direct mail, and modern CRM is an evolution of database marketing.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. How do you differentiate between these two in conversation? Too many with too little differentiation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40