Envy

FEBRUARY 13, 2021

Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. Cost Per Acquisition is the amount you spend to acquire a new lead or make a sale.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Single Grain

APRIL 1, 2020

When it comes to SaaS businesses, whose business model is subscription based, there are some metrics that are especially important , such as customer acquisition cost and lifetime value. Without a doubt, conversion rate is the most important metric when it comes to acquiring leads – but that’s not the only one you need to keep an eye on.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

ClearVoice

FEBRUARY 2, 2024

Customer acquisition cost (CAC) : The total price of winning a new customer. Cost-per-lead (CPL) : Measures how much you’re paying to generate potential customers and whether it’s cost-effective. Avg engagement rate: How actively involved your audience is with your content. It measures the return achieved on every dollar spent.

Analytics 52

Analytics Paid Content Allocation Top of Funnel 52

Hubspot

MARCH 10, 2016

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. 24) Cost-per-Lead (CPL).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28