LeadsRX

NOVEMBER 9, 2021

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

LeadsRX

MARCH 9, 2022

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Customer Acquisition Cost (CAC). Customer acquisition cost (CAC) is the cost related to acquiring a new customer. Return On Ad Spend (ROAS). Any-Touch Attribution. Data won’t be shared across domains.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Porch Group Media

SEPTEMBER 6, 2022

Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. In the cable and telecom industry, it was really eye-opening to learn how much movers affected retention and acquisition.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Porch Group Media

FEBRUARY 24, 2022

I’ve largely spent my life in the cable, and telecom industry, 20 plus years, where I’m sure many of you can guess, movers are a very important segment and have a reason to reconsider that type of product. So, Luci, I’ll pick up on some of these data points, but, I guess the one I would ask you to comment on is ROAS.

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Planning 52