PureB2B

SEPTEMBER 11, 2016

Customer Acquisition Cost (CAC). Gatekeeper. The best examples of gatekeepers are personal assistants and receptionists. This is a metric that measures what percentage of your customers you retain. It can be calculated by measuring the number of customers lost as a percentage of your total customer base. ToFu, MoFu, Bofu.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Customer Acquisition Cost (CAC). Gatekeeper. The best example of gatekeepers are personal assistants and receptionists. This is a metric that measures what percentage of your customers you retain. It can be calculated by measuring the number of customers lost as a percentage of your total customer base. ToFu, MoFu, Bofu.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

NOVEMBER 12, 2014

Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble. Customer Acquisition Cost (CAC). They are often "guarded" by a gatekeeper. Gatekeeper. Closed Opportunities. Decision-Maker.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28