Account Based Marketing, DemandBase, Differentiation and In-market Buyers

B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

OCTOBER 3, 2022

Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Read on to learn more about the different types of intent data and how smart marketers use it to supercharge the effectiv their campaigns.

Intent Data

Intent Data Top of Funnel Intent Work Management

Second-Party Downstream Intent Data: What’s the Difference?

TrustRadius Marketing

OCTOBER 3, 2022

Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data. This is how we know these are in-market buyers closer to a purchase. What makes downstream intent data unique?

Intent Data

Intent Data Intent Top of Funnel Ideal Customer Profiles

B2B Marketing Zone

B2B Marketers: The Intent Data Trend is Here to Stay

Second-Party Downstream Intent Data: What’s the Difference?

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