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52 Marketing Terms Every Marketer Should Know

LeadsRX

Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Learn more about Marketing Attribution.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

A/B testing is a method used to determine which version of an ad or landing page performs better. What is Account-Based Advertising? Account-based advertising is a tactic used in account-based marketing. How to Find a Better Marketing Automation Solution Stop dreading your software.

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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. They’re a great way to build awareness and keep your brand top-of-mind with leads you’ve reached through other channels.