NuSpark Consulting

JANUARY 21, 2019

Because people don’t like being sold to, an email-nurturing best practice is to prioritize educational emails over sales messages. Then we lightly sprinkle in promotional emails for lead-generation and conversion-rate-optimization programs. ABM flipped the sales funnel on its head. Filter first. Then approach.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

markempa

APRIL 27, 2017

The email on the left was “sales speak.” The tone of the email on the right was changed to be more empathetic and yielded a conversion rate of 7% versus 1.5% Still, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. What Can B2B Marketers Gain from Growth Hacking?

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Markempa

APRIL 30, 2019

In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Let me explain.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70