SmartBug Media
APRIL 17, 2020
De-duplicate your leads. If the same person is recorded in your CRM multiple times, Marketo will score those records separately. ABM draws on lead scores to create account scores that surface the accounts most interested in your product. ABM pulls account information from your CRM into Marketo.
Heinz Marketing
AUGUST 5, 2021
Today’s post is about ABM Orchestration. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. In most cases, companies are using ABM to target their best-fit accounts, think quality over quantity. ABM really thrives from a highly-targeted, personalized approach.
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