Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions.

Demand 52

Demand Brand Identity Branding Work Management 52

Adobe Experience Cloud Blog

MARCH 23, 2018

As a marketer, how can you fulfill your increasingly important responsibility and justify the investments the organization makes to execute your growth strategy? They are tech-savvy, demanding, and knowledgeable, expecting personalized approach regardless of the channel they use to interact with a brand. Jumpstart Your ABM Strategy.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Terminus

MARCH 31, 2022

Autodesk and ABM. The ABM approach allows us to create customized multi-channel marketing touch points that are targeted to key accounts to help our customers grow their businesses with the right Autodesk products and capabilities. Why Autodesk chose Terminus for ABM. Two critical considerations for ABM.

Account Based Marketing 26

Account Based Marketing ABM Demand Generation Paid Search Agency 26

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. But they have to be the right metrics.”

Account Based Marketing 130

Account Based Marketing ABM Top of Funnel Lead Ranking 130

Engagio

JULY 2, 2018

Account Development Representatives (ADR) : a type of inside sales rep who solely focuses on prospecting into target accounts. Account expansion : the process of growing revenues within an existing customer account through up-selling, cross-selling or selling to different subsidiaries within a parent company.

Lead Ranking 69

Lead Ranking Multi-Touch Attribution Account Based Marketing Lead Scoring 69

Valasys

NOVEMBER 5, 2018

Many salespeople are under the impression that they have hit the limit of people and companies they can sell to. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. A/B testing

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53