Important Marketing Terms that Every B2B Executive Should Know
Circle Studio
OCTOBER 12, 2017
Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. Cost-per-click (CPC) – A type of online advertising used to direct traffic to websites, in which companies pay a set amount each time their advertisement is clicked on. Learn More about A/B Testing.
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