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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. Banner ad – An online ad on a webpage, typically at the top or to the side of the page, that links to the advertiser’s website. Learn More about A/B Testing.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Banner ads A web banner or banner ad is online advertising delivered by an ad server.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Banner ads A web banner or banner ad is online advertising delivered by an ad server.