Is the quality of your data hindering your ABM success?
eTrigue
JANUARY 16, 2024
Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene.
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