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Optimizely Privacy: How Does Optimizely Handle Privacy?

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As A/B testing platforms become more sophisticated, so do privacy concerns surrounding them. Optimizely is one of the most popular optimization platforms in the A/B testing space , so it’s important to understand its stance on privacy. With great power comes great responsibility. Is Optimizely GDPR Compliant?

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

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A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close.

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

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Maybe you’re pushing out as much as you can but you only have so much time or budget and you need more impact? You can learn to make your marketing far more effective by improving it with A/B testing! You can learn to make your marketing far more effective by improving it with A/B testing! What Is A/B Testing?