Remove A/B testing Remove Cost Per Click Remove Lead Nurturing Remove ROAS
article thumbnail

How the Evolution of Google Phrase Match Will Influence the PPC Trends in 2021

Valasys

In such cases, advertisers may require lower bids to perform at an acceptable level in terms of the CPC (Cost-Per-Click) or the ROAS (Return on Advertising Spend). Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel.

PPC 52