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Complete Guide to B2B Marketing

Directive Agency

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. Part 5: Search Engine Optimization. Part 6: Pay Per Click Advertising.

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Digital Marketing Terms – 60+ Terms Explained and Simplified

Magisto

Go ahead and bookmark our digital marketing terms glossary and let this be your guiding light that you can refer to over and over again. A/B TestingTesting two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better.