article thumbnail

Complete Guide to B2B Marketing

Directive Agency

B2B marketing is no easy task. The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. People Every Growth Driven B2B Marketing Team Needs. A/B test landing pages.

article thumbnail

Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Wikipedia definitions to level the playing field. And it’s never activated in testing, right? Schaefer , 90% of a company’s sales usually come from 3 to 4 of their buyer personas.

article thumbnail

B2B Category Creators Episode 2 Transcript

Metadata

B2B Category Creators Episode 2 Complete Transcript. We made a test of this for a 300, 500-person classes in Stanford and MIT. And a few years back I helped a friend of mine run a sales team for a telecom company. Actually a small with a lot of funding, and put all my sales reps on SalesForce. Ilya Volodarsky: Sure. .”