A/B testing Acquisitions Growth Marketing SEM 
markempa
SEPTEMBER 12, 2016
Jigsaw was a great acquisition. It was a $175-million-dollar acquisition at that time. At Jigsaw, we spent a lot of time and effort on paid SEM, search engine marketing, and different types of paid traffic. We’re focusing on our user growth and engagement of billing the database.
chiefmartech
AUGUST 5, 2019
Migration Machine: How to Integrate Martech in a Fast-Moving M&A Environment , by Patrick Slavin, director of web strategy and marketing technology at PTC, will untangle the work of reconciling and integrating disparate martech systems when corporate acquisitions happen. The Periodic Table Of SEM Factors: 2019 Edition.
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