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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

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Software and hardware platforms have ushered in tremendous extensibility and remixability on top of standardized foundations — from early operating systems, such as Windows, to modern device platforms, such as iOS, Android, Amazon Alexa, and Philips Hue, to current SaaS platforms such as HubSpot, Salesforce, Shopify, and Xero.

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The Top Platforms for eCommerce

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The global B2B E-Commerce market was valued at more than $8 trillion in 2021 and is projected to be $18 trillion by the year 2030, according to MarketWatch. According to HubSpot, site structure is “integral to the success of your eCommerce business.” A little background first. Statista data has a similar predication that U.S.