AI in martech – Five problems it solves for marketers
ClickZ
JUNE 5, 2020
30-second summary: Personalization combined with AI can help you make the most of all the data you are collecting. AI can help you filter all the feedback to organize the themes you need to focus on. The idea of ‘buy-side AI’ uses AI platforms to focus on the key data that will lead to success. Scaling personalization.
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