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AI in martech – Five problems it solves for marketers

ClickZ

30-second summary: Personalization combined with AI can help you make the most of all the data you are collecting. AI can help you filter all the feedback to organize the themes you need to focus on. The idea of ‘buy-side AI’ uses AI platforms to focus on the key data that will lead to success. Scaling personalization.

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Key Benefits of Sales Automation Trends in 2023

Valasys

With the growing importance of marketing and sales, every enterprise is trying to stand out in the race. As businesses push for better growth and improved ROIs, the need to revitalize their marketing efforts is only becoming ever so important. The advent of marketing and sales automation is timed to perfection.

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Big Data Trends You Should Know About in 2018

PureB2B

Knowing what to do in the midst of change will help you implement the right data-driven marketing strategies to future-proof your business. Advanced Analytics—Artificial Intelligence (AI), Deep Learning, and Machine Learning—became business differentiators driving Big Data maturation. The Evolution of Big Data.

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7 Trends B2B Marketers Should Keep Their Eye On

NetLine

Despite the fact that the 2020 report is, indeed, a marketing-centric analysis of the industry, we wanted to get more granular to see what marketers truly are most interested in right now. . What’s Trending in B2B Marketing? Using Audience Explorer, we reviewed the Top 10 Trending Topics for the Marketing audience.

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Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)

Convert

Maybe it’s your first tool or maybe you’re in the market for a new one, but the key point is this: You’re looking to get a tool that will serve your needs NOW, while also being able to grow with your needs and experimentation goals as they change over time so you won’t need to upgrade for a while after this. Alex Birkett, BeOmniscient.

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Big Data Trends You Should Know About in 2018 [Infographic]

PureB2B

Knowing what to do in the midst of change will help you implement the right data-driven marketing strategies to future-proof your business. Advanced Analytics—Artificial Intelligence (AI), Deep Learning, and Machine Learning—became business differentiators driving Big Data maturation. The Evolution of Big Data.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.