How Marketers Can Connect With Generation Alpha
Salesforce Marketing Cloud
MARCH 25, 2024
We interviewed two of the leading experts on the subject: Mark McCrindle, the social researcher who coined the term Generation Alpha, and Heather Dretsch, Ph.D., By 2029, their economic footprint will exceed $5.46 It used to be the teen market, that was the focus, and then it became the tween market.
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