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Why Digital Media is Killing TV Advertising

Hubspot

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. Here, I'm going to explain why. The Decline of TV Advertising.

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Which Social Media Channels Should Your Brand Focus On?

Content Standard

Understanding the various platforms available and their capabilities—user demographics, strengths, and weaknesses—is the first step in crafting your brand’s social media strategy. The popularity of these social media channels varies considerably by demographic. million users (a 5.04