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TV advertising: 6 key trends to watch in 2024

Martech

NOVEMBER 28, 2023

billion by the end of 2027, per eMarketer. These platforms offer the advantage of reaching viewers who have cut the cord on traditional cable and satellite TV, making them a valuable target audience. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S.

Marketing AI 89
Marketing AI Advertisements Advertising Trends 89
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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. By 2027, CTV ad spending is projected to reach a colossal $42.44B. In 2023, enthusiasm for Connected TV (CTV) took the spotlight for advertisers.

Advertising Agencies 73
Advertising Agencies Advertisements Advertising Allocation 73
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