2027 Allocation Demographics Television marketing 
Martech
NOVEMBER 28, 2023
Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. billion by the end of 2027, per eMarketer.
Choozle
MARCH 20, 2024
Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. Cord Cutting and Streaming Demographics A fascinating aspect of the transition to streaming that we’re witnessing is the evolving landscape of broadband ownership.
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