Why Advertisers Should Care About Retail Media Advertising
Digilant
AUGUST 2, 2023
According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 billion by 2027. This data provides the framework to deliver personalized offers, ad creatives, coupons, or discounts tailored specifically to a customer for greater impact and engagement.
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