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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *. Measure long-term performance.

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Best SaaS Marketing Agency: Top 5 Choices for 2022

Single Grain

The SaaS industry is booming, and it remains one of the fastest-growing segments in the IT market. Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 billion from 2020 to 2025, accelerating at a CAGR of 11%.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. Dive Deeper: 5 Trends that Will Define the New Vision of Marketing Automation. Chatbots will continue to be an important part of digital marketing in 2020.