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Data Privacy (Archive)

The Customer

5 min Moving from Big Data to Small & Wide Data August 20, 2021 Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025. It’s a key interaction enabler. 11 min Do Consumers Really Want Control Over Their Data? 10 min Handling Customer Data?

Privacy 52
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Meta advertising: what you need to know

illumin

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. This data is then used to create a comprehensive profile of the user, which includes their interests, preferences, and demographics.