Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy
Madison Logic
JANUARY 25, 2024
As a result, b rand-building typically takes a back seat to demand generation, as marketers prioritize short-term initiatives to achieve quarterly revenue objectives. With that number expected to grow to 87% by 2025, CTV is a critical channel to add to your unified, multi-channel strategy in 2024. Nearly half of all U.S. Here’s why.
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