article thumbnail

Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy

Madison Logic

As a result, b rand-building typically takes a back seat to demand generation, as marketers prioritize short-term initiatives to achieve quarterly revenue objectives. With that number expected to grow to 87% by 2025, CTV is a critical channel to add to your unified, multi-channel strategy in 2024. Nearly half of all U.S. Here’s why.

article thumbnail

Marketer of The Month Podcast- EPISODE 177: From Regulation to Renewal: Orange Polska’s Blueprint for a Sustainable Telecom Tomorrow

Outgrow

So what I do in my work is work with various business lines, and support them in their transition toward a more sustainable and more balanced business model in terms of climate impact. Monika Tenerowicz: Mainland at this point, mainland there’s a discussion in terms of regulations about offshore wind power. Michael Olsen: Okay.

article thumbnail

Marketer of The Month Podcast- EPISODE 177: From Regulation to Renewal: Orange Polska’s Blueprint for a Sustainable Telecom Tomorrow

Outgrow

So what I do in my work is work with various business lines, and support them in their transition toward a more sustainable and more balanced business model in terms of climate impact. Monika Tenerowicz: Mainland at this point, mainland there’s a discussion in terms of regulations about offshore wind power. Michael Olsen: Okay.