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10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024!

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024.

Intent Data 71
Intent Data Intent Marketing Strategy Marketing & Strategy 71
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Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy

Madison Logic

JANUARY 25, 2024

Emerging channels like Connected TV (CTV) offer an opportunity to get in front of buyers before they initiate the buying process to gain a coveted spot on that day-one vendor shortlist. With that number expected to grow to 87% by 2025, CTV is a critical channel to add to your unified, multi-channel strategy in 2024.

Marketing Management 52
Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52
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