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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Marketing — in this economy? The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

That much is apparent I compiled this year’s list of marketing and communications predictions. There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. There are some caveats to note.