Act-On

APRIL 26, 2024

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024. Protecting your email domain health is super critical.”

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Martech

MARCH 11, 2024

However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy.

Efficiency 101

Efficiency Marketing Automation Services Lead Ranking Brand Identity 101

Sword and the Script | B2B

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127