2024 Ads Cable Forecasting 
Martech
NOVEMBER 28, 2023
Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. Advertisers can now deliver highly targeted ads to specific households or even individual viewers.
Choozle
MARCH 20, 2024
Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. The numbers speak volumes.
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Stevens & Tate
AUGUST 10, 2020
Hulu has recently launched a self-service advertisement program eligible for any company with a minimum ad budget as low as $500. The process is simple: a company creates and submits a 15-30 second creative video along with details on budget, date range, and an area to upload the ad to Hulu Ad Manager. Mobile Ad Spending Update.
Martech Advisor
OCTOBER 24, 2019
In fact, BIA/Kelsey forecasts that national brands will spend $62.7 In 2018, programmatic mobile ad spend in the U.S. Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. billion by 2024. grew 25%, from $24 billion the year prior. Addressable Geo-Fencing.
Martech Advisor
NOVEMBER 5, 2019
Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020.
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