Metadata

SEPTEMBER 28, 2023

After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. Because ever since we released our 2023 Paid Social Benchmark Report earlier this year, I’ve sensed skepticism from marketers—the same skepticism I felt a few years ago. Your CPL or CPO after a few campaigns are just your benchmarks. My next move?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

NOVEMBER 7, 2023

Common CTAs on LinkedIn and Facebook include: Download now Learn more Sign up Request demo What we found: lead gen vs. brand awareness campaign results Before we dive into how CTAs performed on Facebook and LinkedIn pre- and post-April 2022, let’s take a step back and summarize our benchmark report’s overarching narrative. CPO N/A $21,378.29

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I ran demand and operations, so my job was simple: generate and optimize leads. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. I was instantly hooked.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

LeanData

JANUARY 27, 2023

This question and others were the focus of a fantastic 2023 Mega SKO session, “ A Perfect Pairing: How Product and Sales Partner to Drive Product Innovation.” Atrium’s Jason Heidma served as the moderator, directing questions toward LeanData CEO Evan Liang, Salesloft CPO Ellie Fields and Candor IQ CEO Haris Ikram.

Allocation 52

Allocation CPO Marketing Management Terms and Conditions 52

Seismic

OCTOBER 24, 2023

We just wrapped the first full day of Seismic Shift 2023, and it was one for the books. Earlier today, we announced how we’re integrating generative AI into our latest products and capabilities in our Fall 2023 Release , and Krish gave an in-depth look at these features starting with Aura Copilot.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Are they too focused on leads alone and not pipeline? It’s 2023, and it’s time for them to steer the ship without waiting for everyone else to board. I am shocked.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52