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Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. In 2022, digital advertising accounted for nearly 72 percent of U.S. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. crossed the $1 billion mark in 2022.

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. In 2022, digital advertising accounted for nearly 72 percent of U.S. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. crossed the $1 billion mark in 2022.