Remove 2021 Remove Digital Experience Platform Remove Hubspot Remove Inbound Marketing
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Why community could be the next big thing in marketing

Martech

A community dedicated to building diversity and inclusion , and precisely not aimed just at Sitecore customers but drawing on the whole eco-system of the digital experience platform’s employees and partners too. ”) HubSpot’s aim in building community is quite transparent.

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Content marketing: What it is and why marketers should care

Martech

But paid content promotion sometimes factors into content marketing – for example, sponsored content on publications or gated content that requires a fee to access. Content marketing is closely linked to inbound marketing and other customer experience -based approaches. How effective is content marketing?