SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. If you’ve read anything I’ve written about SaaS, I’m probably sounding like a broken record, but SaaS marketing is challenging. In fact, there isn’t another type of marketing that’s similar. By end of 2021 , more than 73 percent of organizations indicate nearly all their apps will be SaaS.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

KoMarketing Associates

JANUARY 19, 2022

HubSpot is a CRM platform widely used by B2B marketers. Their solution provides marketers with in-depth reporting, sales abilities (such as, meeting scheduling), easy integrations, and more. HubSpot also offers a wide range of learning opportunities for those wanting to get started with HubSpot or inbound marketing in general.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

SmartBug Media

OCTOBER 15, 2021

We stayed busy feverishly capturing notes and ideas to take back and implement across our clients' inbound marketing strategies. Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. Email Marketing Sessions.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

SmartBug Media

SEPTEMBER 29, 2021

This change has forced marketers to reexamine all of their FAQ markups and consider which pages are the best fit for specific questions and answers. Furthermore, in June 2021, Google announced that each domain can only own a maximum of two SERP-featured FAQs per search instead of the previous amount of four. Add the code to your CMS.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

accelerate agency

OCTOBER 14, 2021

Top 20 SaaS companies of 2021. With consumer expectations becoming increasingly demanding, a surging SaaS market provides a plethora of ever-evolving and cost-effective off-premise computing options to choose from. . Top 20 software as a service (SaaS) companies of 2021 . HubSpot is inbound marketing, sales, and service SaaS.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

SmartBug Media

FEBRUARY 5, 2021

As we move into 2021, we want to be mindful of the biggest shifts in marketing, to monitor how we’re adapting and maintaining relevancy as we fight to compete in our respective markets. One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. What does demand gen mean for 2021?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

SmartBug Media

SEPTEMBER 3, 2021

Ultimately, they allow marketers or content managers with design skills to create and update websites without having to rely heavily on developers. According to Gartner , the market for low-code development technologies is expected to jump by 23 percent in 2021 alone. And low-code popularity has catapulted in recent years.

Marketing Websites 52

Marketing Websites Planning Marketing Management Inbound Marketing 52

SmartBug Media

FEBRUARY 5, 2021

As we move into 2021, we want to be mindful of the biggest shifts in marketing, to monitor how we’re adapting and maintaining relevancy as we fight to compete in our respective markets. One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. What does demand gen mean for 2021?

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. HubSpot, in addition to being a leading inbound marketing and sales platform, has long been a content powerhouse too, drawing customers and prospects to its blog and more recently its podcast channel.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

SmartBug Media

FEBRUARY 17, 2022

Your team may consist of specialized team members like a HubSpot admin, a data analyst, and a sales operations manager, or it may be a team of generalists that have experience across multiple departments and understand how they work together. Interested in learning more about the intersection where RevOps and inbound marketing collide?

Work Management 98

Work Management Marketing Management Inbound Marketing Organic Leads 98

Hubspot

MAY 12, 2020

For example, as part of an ABM strategy, sales reps might offer marketing teams data from customers, prospects, and those that didn't buy a product so that the marketers can create a targeted campaign that amplifies why their product is valuable and how it can help targets navigate daily pain points. General ABM Stats. Forrester ).

Account Based Marketing 95

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 95

SmartBug Media

FEBRUARY 24, 2021

To answer these questions, we created an email marketing impact report to help you understand if and how consumer behavior changed during the most critical months of the COVID-19 pandemic. The Benefits of Email Marketing. According to HubSpot, personalization is the No. Better sales and marketing alignment.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

SmartBug Media

JUNE 1, 2022

From 2020 to 2021, total U.S. B2B markets are impacted by this shift as well: As marketing and customer service evolve, so do our expectations for the kind of service we want when it comes to purchasing for a business need. Ok, we’re a HubSpot Elite Partner so we’re biased, but Hubspot is a great example of customer-centricity.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Martech

SEPTEMBER 16, 2022

But paid content promotion sometimes factors into content marketing – for example, sponsored content on publications or gated content that requires a fee to access. Content marketing is closely linked to inbound marketing and other customer experience -based approaches. How effective is content marketing?

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

SmartBug Media

AUGUST 2, 2021

Here at SmartBug®, many of our clients are HubSpot users, and as such they have access to great built-in HubSpot reporting tools. Databox Campaign Report 1: HubSpot Marketing Template. The HubSpot Marketing Report dashboard can also help answer various questions like: Where are your visitors coming from?

Template 98

Template Campaigns Marketing Analytics Tools Lead Scoring 98

TrustRadius Marketing

APRIL 23, 2021

Outbound marketing involves many of the classic sales strategies from before the turn of the century. Inbound marketing centers on a new way of thinking about customer relationships and sales. Inbound marketing focuses on pulling customers in and using their own interest to drive the sales experience.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

SmartBug Media

OCTOBER 10, 2022

During the last two years, INBOUND was completely virtual, which only increased the excitement around returning in-person this year. As HubSpot’s Partner of the Year in both 2020 and 2021, we planned to return with the biggest presence we’ve ever had as a company. Plan a marketing campaign. Outline your budget.

Planning 52

Planning Budget Programs Deliverability Inbound Marketing 52

Vidyard

MAY 16, 2021

” – @SarahTavel , General Partner, Benchmark ( Tweet this! ) “Just because you are the loudest, doesn’t make you right.” – @BrianHalligan , CEO & Co-founder, HubSpot ( Tweet this! ) “Perfection isn’t the end goal. It was updated on May 16, 2021. This post was originally published on February 3, 2015.

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Vidyard

MAY 16, 2021

” – @SarahTavel , General Partner, Benchmark ( Tweet this! ) “Just because you are the loudest, doesn’t make you right.” – @BrianHalligan , CEO & Co-founder, HubSpot ( Tweet this! ) “Perfection isn’t the end goal. It was updated on May 16, 2021. This post was originally published on February 3, 2015.

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

SmartBug Media

FEBRUARY 9, 2022

I knew I had a ton to learn, and I wanted to learn from the best, so I found myself scrolling page by page through the website of HubSpot’s 2021 No. I was passionate about all things creative marketing and marketing automation, so when I found the Marketing Coordinator position, I knew I had to apply.

Advertising Agencies 98

Advertising Agencies Word of Mouth Paid Search Agency Creativity 98

SmartBug Media

OCTOBER 19, 2020

Conversational Marketing Statistics You Need to Know. Conversational marketing has been on the rise in recent years, with 2021 expected to see some of these trends continue to rise. 86 percent of online shoppers prefer proactive customer support, something that conversational marketing chatbots can offer immediately.

Conversion 111

Conversion Marketing Strategy Marketing & Strategy Paid Search Agency 111

Martech Advisor

AUGUST 16, 2019

Data also allows marketers to achieve optimal results by measuring, testing, and refining campaign strategy. According to HubSpot , 61% of marketers want to improve SEO and their organic presence. It’s their top inbound marketing priority. Todd Grossman , Talkwalker CEO, Americas.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. What is conversational marketing? Conversational marketing is an ongoing dialogue between you and your customers when and where it’s most convenient for them.

Social Media 99

Social Media Webinar Metrics Social Marketing Marketing & Strategy 99

EMagine B2B Blog

APRIL 30, 2018

53% of marketers say blog content creation is their top inbound marketing priority. -Hubspot. According to Hubspot, “ More Google searches take place on mobile devices than on computers in 10 countries including the U.S. Responsive, mobile-friendly design. ” – Statista.

Marketing Websites 45

Marketing Websites Privacy Policies Ad Building Copyright 45

SmartBug Media

OCTOBER 21, 2021

And last but not least, we’re finishing up this year’s INBOUND recap series with a blog around the best sessions from our favorite HubSpot Academy professors. We hope you’re as pumped as we were to learn from the ultimate HubSpot connoisseurs as they provide hacks to make our HubSpot usage as easy as possible.

Hubspot 52

Hubspot Top of Funnel Account Based Marketing Tips 52

Hubspot

AUGUST 22, 2022

Sales Rep Performance in 2021 vs. 2022. Let’s start by taking a look at how the sales field has changed from 2021 to 2022, and dive into the biggest sales trends of the year. 45% also say sales/marketing alignment became more important from 2021 to 2022. But how has lead quality changed from 2021 to 2022?

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Vidyard

FEBRUARY 18, 2021

And while in-person meetings and events are expected to return to some degree in the latter half of 2021, the most successful businesses will embrace a strategy where physical supports digital instead of the other way around. Why Will Video Trends Rule the 2021 Digital-First World? Why will 2021 be a massive year for video, you ask?

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Outgrow

JUNE 20, 2022

About our guest: From working for large brands in both B2C and B2B to scaling one of the largest customer acquisition engines in B2B, Kieran Flanagan is a Senior Vice President of Marketing at Hubspot , holding a proven track record of assisting SaaS businesses of all sizes. That was Kieran Flanagan, SVP of marketing at HubSpot.

Paid Content 52

Paid Content Communities Work Management Product 52

Hubspot

FEBRUARY 11, 2021

This week marked an important milestone for HubSpot. We've come a long way since we began banging the drum about inbound marketing, and yet, it feels like HubSpot is just getting started. One HubSpot customer at the forefront of this shift is Airstream. Take mindfulness apps, for example. Destination: Anywhere.

Hubspot 101

Hubspot Work Management Marketing Management Paid Search Agency 101

SmartBug Media

MARCH 31, 2021

The various goals of social media marketing include brand awareness or engagement, customer service, lead generation, and more. To learn more about social media marketing, consider this HubSpot marketing certification. Let’s explore some of HubSpot’s social media tools you might be overlooking.

Social Media 111

Social Media Hubspot Social Marketing Account Based Marketing 111

Vidyard

FEBRUARY 18, 2021

And while in-person meetings and events are expected to return to some degree in the latter half of 2021, the most successful businesses will embrace a strategy where physical supports digital instead of the other way around. Why Will Video Trends Rule the 2021 Digital-First World? Why will 2021 be a massive year for video, you ask?

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. According to Cisco, the use of these technologies will likely increase 20x by the year 2021.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Outbrain

NOVEMBER 25, 2020

With all that in mind, here are the key trends you should take into consideration for your 2021 content strategy. Now that is what you might call a gold mine for marketers. Source: HubSpot. However, personalization in 2021 goes beyond merely addressing the customer by their name in emails or when you’re talking to them via chat.

Marketing AI 64

Marketing AI Trends Content Marketing Paid Search Agency 64

Vidyard

MARCH 23, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Looking at the video statistics below, it’s clear that sales reps would be smart to include video in their sales campaigns.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Single Grain

MARCH 9, 2021

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. Top B2B SEO Strategies for 2021. 70% of B2B search queries are made on smartphones.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

SmartBug Media

APRIL 18, 2022

Paid media complements inbound marketing , acting as a catalyst for increased lead generation, which is why many organizations invest a portion of their marketing dollars to this channel. In a 2021 Statista survey , 79 percent of respondents said they spent at least three hours on their phone daily.

Landing Pages 98

Landing Pages Lead Generation Practices Generation 98

Optinmonster

JULY 21, 2023

Statista ) Email marketing revenue is projected to be $10.89 of brands say email marketing is critical to their company’s success and brand awareness. Litmus ) Marketers’ most favored email category is newsletters, followed by welcome emails. market share over digital purchases compared to desktops.

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58