How to Drive More Profits With Experimentation: Full Funnel Testing Guide for 2022
Convert
JANUARY 17, 2022
Instead of focusing solely on conversion rate, CXO guides your CRO efforts to fix the problems customers face across the entire funnel with a focus on retention. It adds other key metrics such as customer LTV and churn rate to the equation. CXO is about optimizing for the long term. lifetime value.
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