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42 Conversion Rate Optimization and A/B Testing Stats For 2021

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Are you interested in the state of CRO and experimentation in 2021? At the time of writing this (May 2021), there are 1,197,982,359 websites on the internet. Only 0.78% of people are running Multivariate tests and 0.57% are running personalization campaigns. The average B2B conversion rate is just 3.5%. Builtwith ).