5 Ways for Marketers to Overcome the Analytics Hurdle
LeadsRX
JULY 19, 2021
Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed). Our takeaway: Data can’t have influence if it is not impartial and not grounded in an actual KPI, such as return on ad spend (ROAS), where what is spent is tied to revenue achieved. They’re swamped.
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