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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture.

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How marketers can prioritize digital experiences

Martech

Acquia’s Customer Experience report found that 94% of marketers claim their organization had changed their digital customer experience strategy in the 18 months following the 2020 pandemic. Watch this webinar presentation at Digital Marketing Depot. A big chunk of this was driven by COVID-19,” he said.

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Five ideas for creating personalized targeting without cookies

ClickZ

In 2020, Google announced that it would be working to make third-party cookies obsolete. Start with trust and loyalty. When emphasizing a cookie-less marketing model, companies should start by building a new level of trust and loyalty with their audiences. Cultivate truly valuable experiences.

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CoreMedia Content Cloud for Cross-Channel Content Management

Valasys

CoreMedia, on the 13 th of January, 2020 introduced a B2B connector app to help brands create B2B content-experiences across diverse channels on the web. CoreMedia Content Cloud enables businesses to deliver highly-personalized customer-experience across an array of digital channels. What is Coremedia Content Cloud?

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Lucidspark helps cross-functional teams at organizations of all sizes accomplish more effective brainstorming, collaboration, Agile and project planning, customer experience research, strategic and analysis. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ClickUp is an all-in-one productivity platform. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE. LEARN MORE.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ClickUp is an all-in-one productivity platform. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE. LEARN MORE.