2020 Marketing Trends You Need To Know

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. 2020 will be the year of the customer. Will 2020 be the year of the rise of the robots? Get Ready for 2020.

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Marketing Trends for 2020


As we prepare for 2020, we’re keeping a close eye on some emerging trends that we believe will soon completely transform the marketing landscape. We predict that in 2020, storytelling will be inextricable from effective advertising. We’re almost through 2019.

What Does 2020 Have in Store for B2B Marketers?


As part of my quest to find new ways to support our clients’ content marketing goals and strategies for 2020, I dove into the newly published B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America from Content Marketing World (CMI) and spotted some notable takeaways.

The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. Customer loyalty. Get a Head Start on Your 2020 Content Marketing Strategy.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

UPDATED FOR 2020! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Read on to discover 42 digital marketing trends for 2020 that will help your business not just survive, but thrive in this age of innovation.

2020 CMO Predictions: Content Overload, Advocacy, Customer Data & Personalization Remain Top Priorities

Heinz Marketing

To learn more about the 2020 marketing landscape, check out the results and advice that this year’s participants shared below. The post 2020 CMO Predictions: Content Overload, Advocacy, Customer Data & Personalization Remain Top Priorities appeared first on Heinz Marketing. Content Marketing Customer Retention & Loyalty Thought LeadershipPAN Communications.

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The 5 Most Important Social Media Trends to Watch for in 2020


If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond.

Top 15 Major B2B Marketing Trends for 2020 and Beyond

Unbound B2B

There are clear signs that most brands will continue to increase their digital marketing budgets from 2020 going forward. Figure 1: Estimates of global digital spend for 2020 and beyond. One way that AI will impact business in 2020 is by using chatbots as discussed above.

Top 7 Tips to Improve Customer Experience (CX) in 2020

Martech Advisor

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. The Top 7 Tips to improve Customer Experience (CX) in 2020!

5 MarTech Trends to Act on Now for 2020

Martech Advisor

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. With the industry growing faster than ever, 2020 promises some exciting marketing technology developments.

Seven (Non-Cliché) Trends To Watch For In 2020

Martech Advisor

It’s the releasing of the trends for 2020. ” Learn More: What Content Marketing Tactics to Use in 2020. Brand Keys, the New York-based brand loyalty and engagement research consultancy, has been decoding consumer behavior and emotional engagement since 1985.

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How Insights Into The B2B Lifecycle Can Prevent A Blind Spot In 2020

Tony Zambito

This phenomenon of speed in changing behaviors will cause a shift in thinking on the gathering of human-centric insights by the year 2020. With 2020 on the horizon and more disruption all but a guarantee, it is not too soon to act. Loyalties to brands less so than in decades.

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6 Email Marketing Trends That Will Shape the Software Industry in 2020

Unbound B2B

That’s why we assert that these are the 6 email marketing trends which will shape the software industry in 2020. It’s our belief that this will become even more the case in 2020. How to respond to this trend: Go in to 2020 with your branding in order. Introduction.

Top 10 Customer Data Platform (CDP) Software Companies for 2020

Martech Advisor

In this article, we explain what a CDP is, who needs it and why followed by a comprehensive list of top 10 CDPs for 2020 and beyond! Top 10 Customer Data Platforms (CDPs) for 2020 and Beyond.

7 Marketing “Trends” That Are Here to Stay in 2020 and Beyond


The year 2020 has long been propped up in works of science fiction as the year in which the ‘future’ will have finally arrived. While it may be hard to believe, 2020 is just around the corner. Reality-modifying tech is a marketing trend worth paying attention to as we move into 2020. This marketing trend appears to be revving up and is worth some serious consideration as we head towards 2020. Don’t wait until 2020 to start flexing your truth muscles.

Top 5 Retail Lead Management Tools for 2020

Martech Advisor

In this article, we look at five top lead management tools to help retail businesses prepare for 2020. Let’s look at five retail lead management tools that will help you grow your retail sales as we progress toward 2020.

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Top 7 Tips to Improve Customer Experience (CX) in 2020

Martech Advisor

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. The Top 7 Tips to improve Customer Experience (CX) in 2020!

Top 10 Lead Management Software Systems for 2020

Martech Advisor

10 software systems to consider for 2020. What’s more, it’s not just about a one-off high-value sale – effective marketing is all about increasing the lifetime value of every customer, ensuring loyalty, and an opportunity for referrals.

Top 5 Mobile Marketing Campaigns of 2019 to Inspire Your 2020 Strategy

Martech Advisor

As the year ends, we pick out the top five to inspire your 2020 mobile marketing strategy. Let's look at why they can inspire your mobile marketing campaigns for 2020 and how you can incorporate them into your strategy. Guidelines for 2020.

4 Major Content Marketing Trends for 2020: How to Prepare for Next Year


Additionally, for those of you who still have some 2019 budget left, we’ve included ideas on how to spend that money now to set you up for success in 2020! Save time in an effective way: In Convince & Convert’s 2020 trend piece , Jay Baer explained it best.

Top 30 Proven Techniques to Generate B2B Sales Leads in 2020

Unbound B2B

In 2020, you can use the following proven techniques to generate more leads: 1. Content is also a great way to stay in touch with current customers and ensure their loyalty and increase their life time value. Introduction. The question, “how do I find new business leads?”

B2B Reads: Aha Moments, Budget Benchmarks, and Chick Beer

Heinz Marketing

B2B Online Shoppers Want Loyalty and Simplicity: Report. 2020 B2B Content Marketing: What the Successful Do [New Research]. 2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research.

5 Trends Shaping the Future of Media for 2020 and Beyond 

Martech Advisor

These communities are driving loyalty, which matters more than metrics of the past, like pageviews. User loyalty is a critical factor in a media landscape dependent on quality content and an interactive community. Learn More: Five Industrial Marketing Trends to Adopt for 2020.

The 2020 Digital Agency: 5 Processes That Are Going to Change Ads

Martech Advisor

Digital agencies are bound to change in 2020. In our research, we managed to lift the veil off the next trends that are about to change the face of digital agencies in 2020. The following factors are going to lead to massive industry adjustments in 2020.

25 Email Marketing Statistics You Need to Know Heading into 2020

V12 Data

25 Email Marketing Statistics You Need to Know Heading into 2020. Email has the potential to drive customer acquisition, retention, loyalty and a number of other marketing tactics. With an average ROI of 38:1, email marketing continues to be one of the most effective marketing channels.

Report: 41% of B2B Marketers Expect a Budget Increase in the Coming Year

KoMarketing Associates

SageFrog recently published the “2020 B2B Marketing Mix Report,” and statistics showed that most B2B marketers (56%) will have at least the same budget to work with in the coming year.

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Make the most of your CRM this year


When used correctly, it can help improve customer retention with better service and more personalized marketing, which leads to customer loyalty. Customer service is expected to be the key differentiator , even over price, by 2020. Customer Loyalty.

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Customer Self-Service During an Economic Downturn


Some say it has already begun, some predict it’s about to start, and others foresee that it will start in 2020. Rather, it’s improvement in customer satisfaction rates, resulting in increased customer loyalty and spend. When will the next economic downturn take place?

Report: 87% of the ‘Most Successful’ B2B Content Marketers Have Sophisticated Strategies

KoMarketing Associates

Overall, 84% of the “most successful” group utilize content marketing to build loyalty with customers.

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Top 15 Marketing Charts of 2019

V12 Data

2020 is fast approaching. It will be interesting to see what the top challenges are slated to be for 2020? Expect these to be strong themes for 2020 as well. The new platform TikTok is gaining in popularity – where do you think this will fall for 2020?

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How to save your content marketing strategy from self-destruction

Tomorrow People

By 2020, CX will overtake price and product as the key brand differentiator. Assess your CX now with our audit and get actionable takeaways to improve customer acquisition, retention, and loyalty.

Too Much ToFu: Content Marketing Doesn’t Stop at the Top of the Funnel


Shifting the Funnel Focus The B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America report published by the Content Marketing Institute and Marketing Profs found that content marketing goals are still focused mostly on top-of-the-funnel goals.

Expert Insight: Why B2B Marketers Still Lack Sophisticated Content Marketing Strategies [Interview]

KoMarketing Associates

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature.

Apply Big Data to Create Irresistible Customer Experiences

Modern Marketing

In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator.

New CMI study: too much TOFU in B2B?

Exo B2B

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. 2020 B2B Digital Marketing Trends From Digital Summit Chicago.

What are the Differences Between Magento 1 and Magento 2?

ATAK Interactive

After June 2020, the earlier version won’t be supported anymore (although Magento has extended this deadline more than once). Customer loyalty tools. After June 2020, Magento 1 will no longer be supported.

3 Digital Trends Driving Improved Customer Experience in 2018

Modern Marketing

Businesses are operating in a saturated market where brand loyalty is decreasing, price competition is rising and consumers are distracted and exposed to several media, devices and a lot of information. According to Intel, there will be 200 billion connected devices by 2020.

Key Insights from Digital Marketing World Forum North America

Digital Marketing World Forum

Marketers from different verticals shared how they were able to improve customer loyalty and retention by personalizing and creating customer experiences across all touchpoints. Laws in California and Nevada are being enacted in 2020. Author: Dan Galante.

#DMWF Europe 2019: Interview with Daniel Rejzner, CEO & Founder at Ourcart

Digital Marketing World Forum

Daniel has been involved in a wide variety of digital direct to consumer and loyalty initiatives over the last 8 years. Working with practically every major CPG as a tech partner Daniel has developed a 360 view of the CPG loyalty and digital marketing challenges and opportunities.

Mobile Marketing: Navigating the Modern Consumer

Martech Advisor

to find out why mobile messaging (and other mobile-centric solutions) deserve a top spot in your 2020 marketing strategy. organizing offers/coupons, loyalty cards, airline boarding passes, etc.).