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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

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Advocacy and Wiley: Proving ROI, Driving Reviews, and Fostering Loyalty

Influitive

Most recently, the Wiley team took home the award for Biggest Impact on Customer Experience at the 2020 BAMMIES. The post Advocacy and Wiley: Proving ROI, Driving Reviews, and Fostering Loyalty appeared first on Influitive.

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Cross-selling and Upselling in 2020

Zoominfo

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. The move, done effectively, will make Finnair some money and reinvigorate wanderlust — hopefully sustaining some brand loyalty for that one day we can fly again in the process.

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Cross-selling and Upselling in 2020

Zoominfo

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. The move, done effectively, will make Finnair some money and reinvigorate wanderlust — hopefully sustaining some brand loyalty for that one day we can fly again in the process.

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5 Measures to Gauge a Brand’s Loyalty Through RFM

The Customer

It’s time to revisit one of the simplest, most universal measures to test a company’s customer loyalty. Loyalty Should Be, Too. Companies need to be careful not to confuse customer satisfaction with customer loyalty; two very different measurements. Let’s Use RFM to Measure Customer Loyalty!

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5 Ways to Build Up Customer Loyalty

Zoominfo

Businesses have posed the question of how to build and strengthen customer loyalty throughout history. But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build and maintain customer loyalty in an ever-expanding field of competitors. Invest in Multi-Channel Customer Service.

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How to Build a Customer-Driven Marketing Strategy for 2020

Marketing Insider Group

I’ve already explained why I predict 2020 will be the year of the customer. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. By shifting the focus away from your brand and onto the customer, you ensure you’re meeting their needs.