Top 12 Programmatic Advertising Trends for 2020 and Beyond
Martech Advisor
NOVEMBER 5, 2019
Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. AI in programmatic advertising.
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