Remove 2020 Remove Cost Per Click Remove Forrester Remove Purchase Intent
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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. AI in programmatic advertising.

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Four Ways Wirecutter is Growing Its Affiliate Revenue

Anyword

The industry is growing, and fast; Forrester predicts it will be worth $6.8 billion by 2020. We also discussed optimizing costs around a final action like affiliate link click-out or email capture rather than running campaigns on a CPC basis.

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