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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. It’s been a lot of fun.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. It’s been a lot of fun.

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article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. It’s been a lot of fun.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. It’s been a lot of fun.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. It’s been a lot of fun.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

The best marketing strategy for startups is to build a brand first, then sell. Cross-promotion is often highly effective and helps you tap into other larger but related audiences—you can hand your account over to a social media personality for a day. If the 2020 pandemic taught us anything, it’s that lots of events still work online.

Startups 148
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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Your Startup Marketing Strategy Primer The best marketing strategy for startups is to build a brand first, then sell. Cross-promotion is often highly effective and helps you tap into other larger but related audiences—you can hand your account over to a social media personality for a day. Working with an Agency as a Startup 7.