2020, Budget Management and SIC - B2B Marketing Zone

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2020

Budget Management

SIC

Research Maps Spending on Content Marketing

B2B Marketing Directions

NOVEMBER 7, 2020

Companies in the United States will spend $63.3 billion on content marketing this year, according to new research commissioned by The Branded Content Project. In 16 business categories, the use of content marketing is nearly ubiquitous, and it accounts for between 45% and 66% of the total marketing budget.

Spending

Spending Research Content Marketing Planning

Planning Your 2018 Marketing Budget? Here’s Why Brand Purpose Is Your Number 1 Investment

Content Standard

SEPTEMBER 28, 2017

Then start by aligning your increase in marketing spend to a business case. Ensure that item number one in your business case is how allocating budget towards brand leads to the numbers your boss wants. ” Last year, they initiated the next five-year sustainability program with targets clearly defined for 2020.

Marketing Budget Creation

Marketing Budget Creation Marketing Budget Allocation Planning

Research Maps Spending on Content Marketing

Planning Your 2018 Marketing Budget? Here’s Why Brand Purpose Is Your Number 1 Investment

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