Planning Your 2018 Marketing Budget? Here’s Why Brand Purpose Is Your Number 1 Investment
Content Standard
SEPTEMBER 28, 2017
And you simply don’t have the time and resources to analyze your marketing budget while trying to close the year in the black, so you allocate the same funds you had in 2017 to 2018. To do that in 2018, you need to adjust your marketing budget, reallocate your resources, and invest in your company’s brand.
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