Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. eMarketer ). Native ads receive 53 percent more views than traditional display ads. Native advertising increases purchase intent by 18 percent. Native ad spending is projected to increase to $41.1 eMarketer ). eMarketer ). Hootsuite ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Outbrain

MARCH 31, 2021

Let’s dive in: US native ad spend is expected to increase by 21% in 2021 to a value of $57 billion. eMarketer ). Native spend on mobile more than doubled between 2018 and 2020, reaching $45 billion in the US. eMarketer ). eMarketer ). Consumers look at native ads 53% more than display ads. The Drum ).

Statistics 62

Statistics Advertisements Advertising Emarketing 62

Outbrain

DECEMBER 30, 2019

A display ad is a paid advertisement that appears in the digital space, whether on a website, social media network or app. The earliest ones were the rectangular-shaped banner ads shown at the top of a site’s main content. Display ads aim to boost brand awareness and purchase intent. Advantages of Video Ads.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60